Qrius Connect has been taking the initiatives to promote a particular destination by curating a B2B platform.In the month of May, they are organising MICE CONNECT in Sri Lanka by hosting the potential MICE agents and wedding planners from India market.“I am delighted to share that this time we are coming up with MICE CONNECT in Sri Lanka at Hilton, Colombo. A concept like MICE CONNECT is definitely a strength to the overall destination to promote it in the MICE segment,” said Nishant Gulliya, Managing Director & CEO, Qrius Connect.MICE CONNECT focuses on promoting Sri Lanka as an emerging MICE and wedding destination.“We try to make a rich blend of destination promotion with the lucrative business development opportunities. I have personally witnessed the emergence and growth of Sri Lanka as one of the most preferred destinations for incentive groups, corporate conferences and destination weddings from India. The key reason behind the growing preferences being it is considered as a budget and pocket-friendly destination with easier accessibility due to significant growth and network expansion showcased by the national carrier Sri Lankan Airlines from Indian regions,” he added.“Through MICE CONNECT, we intend to showcase the premium hospitality of Sri Lanka which is capable to cater the Indian MICE and wedding segment. We wish to keep it exclusive primarily for the standalone hotels and resorts to come in front to showcase their MICE product and services to the decision makers so that the agency can equally guide their partnered DMC for a right selection of hotel to meet their requirement and taste.In terms of the supporting DMCs, we will be having very few selected and premium names as our participants. Our plans are healthier in terms of conducting this show year-on-year with a new touch and value ads to it. Apart from MICE CONNECT we would be organising different other events in a different genre,” concluded Nishant.