Dear Grandma – Here are 5 things you need to know about EMV Cards

first_img 63SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr As the October 1, 2015, date for EMV liability shift looms, it seems like everyone is gearing up for this momentous event. Banks are issuing new EMV chip cards, merchants are installing new terminals, cashiers are receiving new instructions, and so forth. Everyone is getting ready — except us consumers. Many of us have received our new cards (I got mine just last week from Chase) but are not quite sure why they were sent since the old ones haven’t expired, and we wonder how the in-store shopping experience will change. I was trying to explain it to my neighbor yesterday when he interrupted me. He said, “Pretend you are explaining it to my grandma, because I will need to relay it to her. What are the top five things she will need to know about the new EMV cards?”OK, so here goes:EMV is designed to reduce in-store fraud. The chip in the EMV card is designed to prevent most counterfeit card fraud because the information it contains is dynamic. When used in stores, the chip “talks with the terminal” to authenticate the card and complete the transaction. If the magnetic stripe on a card is used, then the terminal is reading static account information that can be easily copied to make a counterfeit card. EMV cards can’t help with online transactions because the chip is not being used.Not all merchants will use the chip, at least not right away. Some merchants will ask you to “dip the chip,” which is industry lingo for “use the chip.” Other merchants will continue to use the magnetic stripe to “swipe” a transaction the old-fashioned way. Big chain stores such as Walmart, Target, and Home Depot have announced that they will install EMV terminals. The local dry cleaner or bakery is likely to continue to “swipe” transactions. The pumps at gas stations won’t be updated until 2017. It is important to understand that when fraud occurs on a magnetic-stripe card today, the issuing bank bears the cost. However, with the EMV liability shift on October 1, the fraud liability cost can shift to the merchant, depending on who is the weakest link in a transaction. If an EMV chip card is “swiped” at a merchant starting October 2, all fraud costs related to that transaction will shift to the merchant because it is not using the chip to authenticate the card. If the merchant uses an EMV terminal with an EMV card, then the fraud liability will stay with the issuer (the fraud will be greatly reduced, however). Because of the liability shift, large chains such as Walmart have a financial incentive to upgrade their terminals to accept EMV cards despite the cost of the upgrade. Unfortunately, in-store card fraud is likely to shift from the big chains to small merchants who may not be aware of the pending liability shift or cannot afford to upgrade their terminals. continue reading »last_img

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