Showcase your value to members

first_img 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Public relations (PR), when executed effectively as part of a credit union’s marketing program, creates an unmatched competitive advantage.But some credit unions struggle to take full advantage of their position in local markets. They struggle to tell their stories in the media, demonstrate their value for members, and set themselves apart from competition.To be effective, understand some PR best practices, current trends—and mistakes to avoid.Best practicesBuilding relationships with financial services industry and personal finance writers and reporters at local media outlets is critical.Credit union executives who provide valuable and timely information to reporters become trusted sources. Relationships are built by demonstrating an understanding of trends and the industry, not by being self-promotional. continue reading »last_img

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